Guides / Finding Direction

I don't know which direction to go

A framework for choosing your niche when everything looks equally possible and equally terrifying.

3 min read • Updated September 2026

The real problem

You entered your field and realised it is enormous. Web development, AI, security, product design, data, mobile, DevOps. Every senior recommends something different. Every post online hypes something new. The result is paralysis.

This is a decision-making problem disguised as a knowledge problem. Curricula are broad by design and never tell you what to specialise in. Social media manufactures urgency: learn this or fall behind. And most people try to optimise for the niche that looks most profitable instead of the one they would actually be good at.

The deeper truth

Every niche is profitable if you get genuinely good at it and solve real problems with it.

So the question is never "which niche pays the most." It is "which niche will I care about enough to actually get good at?"

Almost nobody finds direction by sitting down and strategising. People who look like they chose early were usually already doing the thing for fun and only named it later. Direction comes from doing, not deciding.

What actually works

1. Trace back what you already do for fun. What do you make when nobody is watching and nobody is paying you? The niche is usually already there, unnamed.

2. Talk to people one or two years ahead of you, not five. Someone five years ahead lives in a different world. Someone one or two years ahead just crossed the bridge you are standing at, so their advice is specific and recent.

3. Try before you commit. Give a niche 4 to 6 weeks of genuine effort. Not tutorials, actual building. If you are not more curious after four weeks, move on. That is data, not failure.

4. Whatever you pick, pick the AI-assisted version of it. The version of any niche that uses modern tools and automation outperforms the version that does not.

The decision framework

  1. List three things you have voluntarily spent time on in the last six months. Chosen, not assigned.
  2. For each, ask: could someone pay me to do a version of this? The answer is almost always yes in some form.
  3. Pick the one that excites you most. Not the most profitable one, not the most impressive one.
  4. Go deep for 4 to 6 weeks. Build something. Ship something. Talk to people who do it professionally.
  5. Evaluate honestly. More curious than when you started? Keep going. Less? Loop back to step 3.

There is no perfect answer. There is a good-enough answer pursued with enough consistency to compound.

Your next steps

  1. Write down three things you voluntarily do. Open a note. Five minutes.
  2. Message one person who is one or two years ahead of you in a niche you are curious about. Ask one specific question.
  3. Set a four-week timer. Pick a niche, commit to genuine exploration, build something small, then decide.

The worst move is doing nothing. The second worst is spending another month consuming content about choosing a direction instead of walking in one.

This guide comes from chapter 1 of my journey. That page holds the receipts.

Still stuck? The guides are general. Your situation is not.